Interbrand Fashion Brand Ranking

Data Storytelling

This is a Tableau project showcasing over two decades of development of top fashion brands in terms of brand value ranking as rated by Interbrand.

In this set of dashboards, I wanted to display the rankings of top fashion brands in an elegant and intuitive format. I learned to implement curved bump charts thanks to inspirations from Rody Zakovich and Ken Flerlage.

Charts I built:

• Sigmoid Curved Bump Chart
• Sigmoid Area Bump Chart

See Project